China Mobile
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| Type | A publicly-listed state-owned enterprise NYSE: CHL SEHK: 0941 |
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| Industry | Telecommunications Mobile communications |
| Founded | Hong Kong, China (1997) |
| Headquarters | Queen's Road, Hong Kong |
| Key people | Wang Jianzhou (Chairman & CEO) |
| Products | mobile services value-added mobile services IP telephony |
| Revenue | RMB 452,103 million (2009)[1] |
| Owner(s) | China Mobile (Hong Kong) Group Limited (74,22 %)[1] Vodafone (3.4%) |
| Employees | 145,934[1] |
| Website | Chinamobileltd.com |
China Mobile Limited (simplified Chinese: 中国移动通信; traditional Chinese: 中國移動通信; pinyin: Zhōngguó Yídòng Tōngxìn) (SEHK: 0941, NYSE: CHL) provides mobile voice and multimedia services[2] through its nationwide mobile telecommunications network, the largest of its kind in the world.[3] Also the most valuable mobile telecommunications company in the world[4] and a state-owned enterprise,[5] it is listed on both the NYSE and the Hong Kong stock exchange.[3] As of 2009, it is the world's largest mobile phone operator, with over 508 million customers,[3][6] the largest Chinese company listed overseas and the largest telecom in Asia.[2]
Contents |
History
A state-owned enterprise directly controlled by the government of the People's Republic of China[5] but also a public company that is listed on the NYSE and the Hong Kong stock exchange,[3] China Mobile has dominated Chinese mobile services since its inception.
State control
China Mobile was created from the mobile-phone division of China Telecom after its 1999 break-up,[7][8] and incorporated in 2000.[8] It enjoys substantial protectionist benefits from China's government[9][7] but also experiences frequent government intervention in its business affairs.[9][7] As late as 2003, and as a result of governmental protectionism, China Mobile was one part of a duopoly that saw China Unicom and China Mobile control China's mobile services market.[7] Listed in 1997, government control is maintained through China Mobile Communications Corporation, a presumably government-owned holding company, which owns 100 percent equity interest in China Mobile (HK) Group Limited[10] that in turn holds over seventy percent of China Mobile's equity interest, the remainder being controlled by public investors.[3]
Rural subscriber base
China Mobile has historically held a greater share of the rural market than competitors.[11] By 2006 it had expanded its network so that 97% of the Chinese population lived in an area that received reception[12] and has since seen a sustained stream of new, rural mobile customers.[11] China Mobile also offers information services targeted at the rural market, chief among these being the Agricultural Information Service, which allows a variety of activities to take place through the use of mobile phones and the internet. These include the sale and purchase of agricultural products, access to market prices for agricultural products, connecting potential employees with employers looking to hire, dissemination of information by local government, wire transfers, bank withdrawals and payments, etc.[13]
Overseas activities
China Mobile expanded overseas in 2007, with the purchase of Paktel in Pakistan,[14] and launched the ZoNG brand there a year later.[15]
Domestic Acquisitions
In May 2008 the company took over China Tietong, a fixed-line telecom[16] and the third largest broadband ISP in China,[17] thus adding internet services to its core business of mobile services.
As a mainland China-based company listed and incorporated in Hong Kong, China Mobile is a red chip.
Network
China Mobile operates a GSM network,[18] which encompasses all 31 provinces, autonomous regions and directly-administered municipalities in Mainland China and includes Hong Kong.[3] GPRS is utilized for data transmission.[19]
Its 3G network, still under construction as of 2009, utilizes the TD-SCDMA standard,[18] which China Mobile helped develop. In 2009 it obtained the requisite licenses needed to pursue full deployment of this new network,[20] and the prior year it had field-tested TD-SCDMA networks in eight cities.[21]
Service Brands
Mainland China
China Mobile offers mobile services in Mainland China under several brands.[22]
- Easyown (Chinese: 神州行, Hanyu Pinyin: Shénzhōuxíng) is a basic prepaid service and is more heavily marketed in rural areas.[12]
- GoTone (Chinese: 全球通, Hanyu Pinyin: Quánqiútōng) is the flagship brand.[23]
- M-zone (Chinese: 动感地带, Hanyu Pinyin: Dònggǎndìdài) is the premium prepaid service, targeting the youth demographic.[23]
Hong Kong
- Peoples: China Mobile Peoples Telephone Company Limited is a wholly owned subsidiary of China Mobile (Hong Kong) Limited. It offers GSM, GPRS and EDGE technologies to customers in Hong Kong.[24]
Pakistan
- ZoNG is China Mobile's brand in Pakistan. China Mobile Pakistan (CMPak) is a 100% subsidiary of China Mobile. China Mobile's first overseas operation came about when it acquired a licence from Millicom to operate a GSM network in Pakistan. CMPak markets its products under the brand name "ZoNG".[1] CMPak has invested more than US$ 700 million in the telecom sector in Pakistan and an additional US$ 800 million will be invested till the end of year 2008. PTA (Pakistan Telecommunication Authority) has announced that it may resolve the frequency issue with China Mobile, as it was one of the main reasons for pullout by Millicom International Cellular S.A.
References
- ↑ 1.0 1.1 1.2 Annual report 2009
- ↑ 2.0 2.1 Company Profile CMCC Official Site
- ↑ 3.0 3.1 3.2 3.3 3.4 3.5 Company Profile China Mobile Official Site
- ↑ http://www.ft.com/cms/s/3e2e2c2a-68bc-11df-96f1-00144feab49a,dwp_uuid=ad5f85c8-68ba-11df-96f1-00144feab49a,Authorised=false.html?_i_location=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2F3e2e2c2a-68bc-11df-96f1-00144feab49a%2Cdwp_uuid%3Dad5f85c8-68ba-11df-96f1-00144feab49a.html&_i_referer=http%3A%2F%2Fwww.ft.com%2Freports%2Fft500-2010
- ↑ 5.0 5.1 Strait deals economist.com, May 7th 2009
- ↑ Call the carabiniere economist.com, May 14th 2009
- ↑ 7.0 7.1 7.2 7.3 Asian Economic and Political Issues, Volume 8 By Frank Columbus (2003) Google Books Preview
- ↑ 8.0 8.1 Telecommunications reform in the Asia-Pacific region By Allan Brown, Moazzem Hossain, Duc-Tho Nguyen (2004) Google Book Preview
- ↑ 9.0 9.1 Time to change the act economist.com, Feb 19th 2009
- ↑ CMCC Profile CMCC Official Site
- ↑ 11.0 11.1 Chinese Telecom: China Mobile Leads the Way bussinesweek.com, August 5, 2009, 9:28AM EST
- ↑ 12.0 12.1 Homepage > Brand & Products > Business Review CMCC Official Site
- ↑ 2008 Corporate Social Responsibility Report - Rural Program CMCC Official Site
- ↑ CMCC Officially Enter Pakistani Telecommunication Market, 25th March, 2007 CMCC Official Site
- ↑ ZoNG the first international brand of China Mobile being launched in Pakistan, 5th April, 2008 CMCC Official Site
- ↑ Telecoms in China economist.com, May 29th 2008
- ↑ China Mobile to take over China Tietong Telecom
- ↑ 18.0 18.1 [http://www.chinamobile.com/en/mainland/media/press080821_01.html Beijing Olympic Games spur another technological leap forward 18th Aug, 2008] CMCC Official Site
- ↑ Homepage > About CMCC > Networks & Technologies CMCC Official Site
- ↑ China awards 3G licences
- ↑ China Mobile to Test TD-SCDMA on 60,000 Phones From April 1 cellular-news.com, 28th March 2008
- ↑ "Our Brands". China Mobile. 2007. http://www.chinamobile.com/en/mainland/products/brands.html. Retrieved 2008-03-18.
- ↑ 23.0 23.1 Homepage > Brand & Products > Our Brands CMCC Official Site
- ↑ "Peoples: Company Profile (English)". China Mobile Peoples Telephone Co. Ltd.. 2008. http://www.peoples.com.hk/p_about_profile_iso.jsp. Retrieved 2008-09-27.
External links
- China Mobile (English)
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